About Us

OUR STORY

Welcome to Cowtown Cowboy Outfitters – Where Western Tradition Meets Modern Style!

For over 65 years and three generations, Cowtown Cowboy Outfitters has been South Jersey's premier destination for authentic western wear. Located at 761 Route 40 in Pilesgrove, New Jersey, right across from the legendary Cowtown Rodeo and Cowtown Farmers Market, our store is a true western experience you won't find anywhere else on the East Coast.

We carry a wide selection of cowboy boots, western apparel, cowboy hats, jewelry, and accessories from the brands you trust — including Ariat, Wrangler, Dan Post, Spur West, Stetson, Hooey, Montana Silversmiths, and many more. Whether you're looking for work boots that can handle the job, exotic skin boots for a night out, or the perfect pair of jeans and a snap shirt, we've got you covered for men, women, and kids.

But we're more than just boots and hats.

What keeps our customers coming back is the personal touch. We offer in-store services like professional boot stretching, hat shaping and restoration, and custom hat decorating — the kind of expertise that only comes from decades in the business.

Did you know...

With over 60 years in business we are the local experts! Need a felt hat cleaned and blocked back to shape? Want to add a custom hatband or feathers to make it your own? Our team handles it all right here in the store.

Saddle up

We also offer special discounts for military members, veterans, first responders, and wedding and quinceañera parties, because taking care of our community is what we've always been about. Stop by and let our team help you find the right fit, style your look from head to toe, or put together matching outfits for your whole group. Can't make it in? Shop online anytime with free shipping on orders over $99 and hassle-free returns within 30 days.

At Cowtown Cowboy Outfitters, we're not a big corporate entity; we're a small-town business that genuinely cares about our customers. We invite you to become a part of our family and experience the "Best of the West in the East." Your visit to our store means the world to us, and I personally want to extend my heartfelt thanks for being here.

While our roots trace back to 1958, my family had the privilege of taking the reins in 1974. Growing up with this business, I've witnessed its evolution firsthand, and I am both thrilled and honored to continue the legacy along with my husband and two sons while adapting to the changing times. I'm confident that you'll come to cherish our store as much as I do.